References
Coffman, J. (2003) Lessons in evaluating communication campaigns: five case studies.Cambridge: Harvard Family research Project. Retrieved November 24, 2008 http://www.mediaevaluationproject.org/HFRP2.pdf
Crisis management. Retrieved November 24, 2008 from Management Help
http://www.managementhelp.org/crisis/crisis.htm
Marketing Research. Retrieved November 24, 2008 from Quick MBA
http://www.quickmba.com/marketing/research/
Stephens, S. (2008). American Corporate identity. Collins Design
Issue and Opportunity Identification
Issue
Opportunity
Reference to Specific
Course Concept
Include citation)
Concept
Poor employee motivation
Create and enhance motivational techniques policies which will motivate the employees into becoming a strategic resource" (Stephens, 57)
Human Resources policies
Lack of communication at various levels
Start internal communication campaign element of the marketing campaign meant to reach the target audience through all the possible communication means" (Coffman, 15)
Communication campaign
Unclear results of research campaign
New and better research campaign
While it may involve market research,...
arch, marketing research is a more general systematic process that can be applied to a variety of marketing problems." (Marketing research)
Marketing research
Future policy unclear
Define organization identity and goal the values and beliefs that define the organization" (Stephens, 25)
Corporate identity
No back up plans in case of disaster
Create backup plan proactive crisis management activities include forecasting potential crises and planning how to deal with them" (Crisis management)
Crisis management
Stakeholder Perspectives
Stakeholder Groups
The Interests, Rights, and Values of Each Group
Employees
Job safety, financial motivation, personal motivation
CEO
Social responsibility, accountability, efficacy, profits
Clients
Fairness, price-quality relation, respected deadlines, integrity
Other publishing houses
Fair play, stimulate sector
End State Goals
End-State Goals
Clearly define company identity
Define approach to business
Improve HR policies
Improve internal communication
Define clear short-term goals
Create control mechanisms
Create crisis management policies
